San Diego, Calif., is examining how to make social media work more effectively in emergency response situations.
What role could social media play in effectively communicating information about breaking news such as natural disasters and disease outbreaks? It’s not a new question, but one that lacks an easy answer. Researchers and emergency response personnel in San Diego plan to spend the next four years exploring the topic of disaster information, and what they find may eventually serve as a model for other communities looking to better leverage social media for disaster response.
San Diego County and San Diego State University (SDSU) recently formed a partnership to research and develop a new social media-based platform for disseminating emergency warnings to citizens. The project aims to allow San Diego County’s Office of Emergency Services (OES) to spread disaster messages and distress calls quickly and to targeted geographic locations, even when traditional channels such as phone systems and radio stations are overwhelmed.